Riding the Wave: Growing with Gratitude at Reef Love

wave crashing on a sandy beach

The last few months have been a whirlwind—challenging, exciting, and full of learning curves. If you’ve been following along from the beginning, you know Reef Love started as a passion project—just me, a few carefully chosen pieces, and a dream to bring effortless coastal style into everyday life.

Since launching my shop, I’ve poured myself into every detail - sourcing with intention, testing shipping options (and testing again), figuring out what works (and what doesn’t), and learning the ropes of e-commerce one step at a time. It’s been equal parts chaos and joy, but I wouldn’t trade a minute of it.

Now, with orders beginning to roll in more consistently, I’m honestly overwhelmed—in the best way. Each order brings a smile to my face and reminds me that this brand is connecting with people. That’s all I ever hoped for. Whether you picked up a cozy tee, a beach-friendly tote, or a gift for someone you love, thank you. Your support means everything.

I’m just getting started. There’s so much more I want to share with you—new products, collaborations, pop-up plans, and creative ways to grow Reef Love into something even more meaningful. My goal is to continue building a brand that reflects not only laid-back coastal living, but a real connection to the people who live it.

From the bottom of my heart, thank you for riding this wave with me.

With love and salty air,
Meghan
Founder, Reef Love

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