effortless style

boho-chic women's apparel, unique accessories, and eco-conscious products. inspired by the ocean and designed for laid-back, everyday wear.

sandy beach with sandals, sunglasses, and woven beach bag

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Shop New Seasonal Arrivals

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Patterned Soft Fleece Half Zip Up Pullover
$52.00
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Printed Button Down Long Sleeve Exposed Seam Blouse
$44.00
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Button Down Diamond Pattern Cardigan
$54.00
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Polka Dot Sherpa Half Zip Pullover
$56.00
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Striped Soft Touch Cozy Sweater Cardigan
$46.00
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Floral Print Textured Long Sleeve Knit Top
$36.00
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Open Crochet Knit Two Piece Outfit Set
$46.00
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Pearl Embellished Denim Jacket
$56.00
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Velvet Top with Gathered Cuffs
$48.00
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Lightweight Quilted Vest
$58.00
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Sheer Plaid Mesh Lettuce Trim Long Sleeve Top
$24.00
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Bow Stud Earrings - White Shimmer
$18.00
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Bow Stud Earrings - Red Shimmer
$18.00
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Open Front Geometric Print Cardigan with Fringe Detail
$58.00
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Checker Board Drop Shoulder Sweater
$47.00
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Shop Our Fall Favorites

Tan and white check Oversize Double Zip Print Crescent Sling Bag, Fanny pack style purse
Frankie Oversized Double Zip Crescent Sling Crossbody Bag
$36.98
Shop Eyelet Sweater Cardigan-Lightweight eyelet knit longline cardigan with button front. Perfect for cool weather layering.
Eyelet Open Knit Longline Sweater Cardigan
$46.00
Leopard Denim Frayed Hem Midi Skirt
Leopard Denim Frayed Hem Midi Skirt
$44.00
Long Cable Knitted Open Front Cardigan with Hood-Stay cozy and stylish this fall and winter in our Long Cable Knit Hooded Cardigan. Chunky, soft, and versatile with pockets – perfect for layering all season.
Long Cable Knitted Open Front Cardigan with Hood
$54.00
Cable Knit Drop Shoulder Sweater Dress
Cable Knit Drop Shoulder Sweater Dress
$56.00
SOLD OUT
Floral Hollow Out Button Down Long Sleeve Blouse-Blouse-Reef Love-Red White-S-Reef Love
Floral Hollow Out Button Down Long Sleeve Blouse
$36.50
Front Zip Up High Neckline Sweater Jacket
Front Zip Up High Neckline Sweater Jacket
$58.00
Judy Blue Cream Garment Dyed Tummy Control Skinny Jeans-Skinny Jeans-Judy Blue-BONE-0(24)-Reef Love
Judy Blue Cream Tummy Control Skinny Jeans
$38.00
RISEN Mid Rise Wide Front Patch Pocket Jeans Plus Size-Reef Love
RISEN Mid Rise Wide Front Patch Pocket Jeans
$56.00
Bow Back Lantern Sleeve V-Neck Sweater-Reef Love
Bow Back Lantern Sleeve V-Neck Sweater
$44.00
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Shop Jackets + Outerwear

Front Zip Up High Neckline Sweater Jacket
Front Zip Up High Neckline Sweater Jacket
$58.00
Leopard Print Ruffle Sleeve Denim Vest-Ruffle Sleeve Denim Vest in leopard, black, or grey. An exclusive design that blends edgy denim with playful ruffle detail.
Ruffle Sleeve Denim Vest
$50.00
Faux Leather Bomber Jacket with Hood
Faux Leather Bomber Jacket with Hood
$54.00
Vegan Leather Double Zip Hooded Bomber Jacket-Camel vegan leather hooded bomber jacket with double zip closure and drawstring hood. A versatile outerwear piece for chic, modern layering.-Reef Love
Vegan Leather Double Zip Hooded Bomber Jacket
$68.89
Floral Embroidered Blazer
Floral Embroidered Blazer
$62.00
Satin Tropical Print Blazer
Satin Tropical Print Blazer
$60.89
Olive Single Breasted Peaked Lapel Blazer-Olive green single breasted peaked lapel blazer with button closure and flap pockets. Lightweight cotton-blend layer with timeless tailoring and boho-chic versatility.-Reef Love
Olive Single Breasted Peaked Lapel Blazer
$52.00
Effortlessly chic plaid corduroy patchwork oversized shacket in cinnamon or pink with blue plaid accents.
Plaid Corduroy Patch Pocket Loose Shirt Shacket
$46.00
Quilted Floral Snap Down Vest
Quilted Floral Snap Down Vest
$52.00
Quilting Knit Ruffle Sleeve Vest, Rust
Quilted Ruffle Sleeve Vest, Rust
$52.00
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Shop Cozy Sweaters + Cardigans

Shop Eyelet Sweater Cardigan-Lightweight eyelet knit longline cardigan with button front. Perfect for cool weather layering.
Eyelet Open Knit Longline Sweater Cardigan
$46.00
Long Cable Knitted Open Front Cardigan with Hood-Stay cozy and stylish this fall and winter in our Long Cable Knit Hooded Cardigan. Chunky, soft, and versatile with pockets – perfect for layering all season.
Long Cable Knitted Open Front Cardigan with Hood
$54.00
Cable Knit Drop Shoulder Sweater Dress
Cable Knit Drop Shoulder Sweater Dress
$56.00
Front Zip Up High Neckline Sweater Jacket
Front Zip Up High Neckline Sweater Jacket
$58.00
Shop Halloween Skull Print Knit Cardigan-Add a bold, seasonal twist to your layers with the Skull Print Knit Cardigan
Halloween Skull Print Knit Cardigan
$42.00
Bow Back Lantern Sleeve V-Neck Sweater-Reef Love
Bow Back Lantern Sleeve V-Neck Sweater
$44.00
Tomato Knit Sweater
Tomato Knit Sweater
$49.98
Cream Latte Openwork Chenille Cardigan with Contrast Floral
Cream Latte Openwork Chenille Cardigan with Contrast Floral
$49.98
Crochet Lace Openwork Cardigan-Crochet Lace Openwork Cardigan. This button-down lace crochet cardigan features a crochet openwork design for a touch of bohemian style. Perfect for layering.
Crochet Lace Openwork Cardigan
from $48.00
Sequins Gold Bow Embellished Christmas Sweater-Reef Love
Sequins Gold Bow Embellished Christmas Sweater
$46.00
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Holiday Season Collection

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Judy Blue Plaid Print Cuff Straight Leg Jeans
$49.00
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Velvet Top with Gathered Cuffs
$48.00
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Peppermint Stud Earrings
$18.00
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Snowflake Hoop Earrings
$20.80
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Bow Christmas Tree Earrings - Green Shimmer
$24.70
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Star Christmas Tree Earrings - Green Shimmer
$24.70
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Bow Stud Earrings - White Shimmer
$18.00
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Bow Stud Earrings- Green Shimmer
$18.00
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Bow Stud Earrings - Red Shimmer
$18.00
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Snowman Stud Earrings - White Shimmer
$18.00
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Snowflake Stud Earrings- White Shimmer
$18.00
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Christmas Tree Stud Earrings - Green Shimmer
$18.00
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Christmas Light Stud Earrings - Red Shimmer
$18.00
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Pearl Embellished Open-Front Cardigan
$54.00
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Pearl Triple Strand Bracelet
$32.00
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Shop More Must See Collections

person standing in field wearing leopard print midi skirt and brown mid calf boots

New Arrivals

516 items
woman wearing a boho-chic style olive green collared shirt dress with 3/4 length sleeves

Dresses, Skirts + Rompers

168 items
woman wearing cream and beige knit cardigan with tank top and pink flowy pants

Tops

459 items
woman wearing grey graphic sweatshirt with lobster and champagne bottle standing in front of white brick wall

Graphics

34 items
woman wearing comfortable cream colored jogger pants with chic beige tank top

Bottoms + Sets

203 items
person wearing white heels and wide leg cuffed medium wash jeans

Denim Collection

226 items
Shoes - Reef Love

Shoes

81 items
woman carrying crossbody Callie Fold-Over Bag in Brown Vegan Leather with fabric guitar strap with pattern

Handbags

103 items
woman standing by ocean wearing white mesh swimsuit cover up

Swimwear

37 items
person on beach wearing gold bracelets

Jewelry + Accessories

237 items
rattan stud earrings with a white and wood background

Earrings

122 items
woman in pink shirt wearing delicate three pearl gold chain necklace

Necklaces

24 items
person wearing stacked gold boho design bracelets

Bracelets

11 items
face bronzing powder with brushes laying on rustic wooden table

Sustainable Beauty + Bath

50 items
Home Gifts + Decor - Reef Love

Gifts + Home Decor

15 items
Basset hound dog sitting in tan dog car seat

Pet Supplies & Accessories

13 items
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Let customers speak for us

from 168 reviews
Very pretty

I love this sweater, the color, feel and the way it fits!!

Jill Green
Cable Knit Cozy Sweater
Cable Knit Cozy Sweater
I'm in love with this skirt!

I received a ton of compliments on this skirt! The side slit isn't too high, but still shows enough leg.

M.P.
Leopard Denim Frayed Hem Midi Skirt
Leopard Denim Frayed Hem Midi Skirt
Love this statement blazer

Silky fabric, bright and bold colors. I paired it with a black tank, leggings, and heels and wore to work, then out that evening. Really good day to evening transition piece. Also, I'm 5'9" and the arms were long enough, which is sometimes an issue for me.

M.P.
Satin Tropical Print Blazer
Satin Tropical Print Blazer
Super cute summer shirt

It's slightly cropped and button down back. purchased for an upcoming trip. Very cute, happy with the purchase.

M.P.
Floral Embroidery Guipure Lace Cropped Blouse with Crochet Trim
Floral Embroidery Guipure Lace Cropped Blouse with Crochet Trim
3 products…NAILED IT! LUV THEM! A+++ customer

3 products…NAILED IT! LUV THEM! A+++ customer service/satisfaction!

Anonymous
Cable Knit Long Tie Leg Warmers
Cable Knit Long Tie Leg Warmers
3rd part of shipment and

3rd part of shipment and again-PERFECT!😍

Kristine Gradisher
Reef Love
These are FANTASTIC! Can’t wait to wear

These are FANTASTIC! Can’t wait to wear them😍😍

Anonymous
Long Stirrup Leg Warmers
Long Stirrup Leg Warmers
I’m a Product of the 80’s! You nailed it!

I’m a Product of the 80’s! You nailed it! These are GREAT! Comfort/fit/style…Customer Service A++

Kristine Gradisher
Nordic Snowflake Leg Warmers
Nordic Snowflake Leg Warmers
So cute

So cute. So light. Fits perfectly

Patty
Floral Mesh High Neck Sheath Blouse
Floral Mesh High Neck Sheath Blouse
Nice quality and perfect

Nice quality and perfect size!

Anonymous
Frankie Oversized Double Zip Crescent Sling Crossbody Bag
Frankie Oversized Double Zip Crescent Sling Crossbody Bag
My granddaughter loves it

My granddaughter loves it !!

Anonymous
Reef Love

Love the fit and the stretch. True to size but go down one size for lock d and loaded fit.

Cynthia
RISEN Tummy Control High Rise Adjustable Waist Skinny Ankle Jeans
RISEN Tummy Control High Rise Adjustable Waist Skinny Ankle Jeans
Love this store and

Love this store and products

KB
Judy Blue Mid Rise Garment Dyed Denim Shorts
Judy Blue Mid Rise Garment Dyed Denim Shorts
Love! Quality blouse! The sleeves sleek flouncy (not gigantic ) with slight ruffle at elbow

Love! Quality blouse! The sleeves are a perfect sleek flouncy (not gigantic ) with slight ruffle at elbow. The fit is a classy elegance. The color is true to the picture on site. I will try to share a pic to show the fit. I wore it out (casually) but will definitely wear it tucked for a more sophisticated beautiful look!

Madison K
Ruffle Detail Blue Toile Half Sleeve Blouse
Ruffle Detail Blue Toile Half Sleeve Blouse
A must have… so soft amd smooth

A must have… so soft amd smooth. Well made and travels well( no wrinkles - so no iron needed!). The waistline is adjustable for any height. You can even wear it as a strapless maxi. I almost forgot the skirt has pockets! Love love love. Dress it up or down to surfer vibe with a cut off tee.

Madison K
Bamboo Yoga Maxi Skirt
Bamboo Yoga Maxi Skirt